Strategic Marketing Plan Development

A successful technology business plan has at its core a well thought-through and highly executable strategic marketing plan.

The main purpose of such a plan is to segment the market for your products or services, identify which segment(s) or niche(s) you will focus on and in which order, the key purchase criteria of each segment, identify the best target customer opportunities and select the optimum sales channels to reach them.

Primary and secondary market research can help validate your assumptions, permitting us to develop a winning unique selling and value proposition, along with the supporting messaging. By working with you to better understand the business challenges and requirements of potential buyers we help you define a definitive strategic marketing plan.

This plan should include measurable goals (e.g., revenues, gross margins, conversion rates, time-to-close for deals, sales pipeline/prospect list tracking market share growth, brand recognition and loyalty), as well as a product roadmap, pricing policy and a distribution strategy for your products or services. Further, like any good plan, the strategic marketing plan must articulate how results will be tracked, measured and reported to management.

The Technology Adoption Life-Cycle for your product/service should be understood and the appropriate marketing strategies articulated for each of its phases, particularly the introduction and growth phases.

Further, the marketing plan must incorporate a detailed customer acquisition and sales plan—including organization, territories, rules of engagement and compensation and incentives —as well as a service and support plan.

Conclusion

Nexentra can help with all aspects of your marketing and product strategy, from the development of a product concept and definition of the marketing requirements, to product positioning, the crafting key messaging and product launch and sales strategy.

We have the training and experience to help you develop an effective and executable strategic marketing plan for your business.

Contact us to find out how we may be able to help you craft a winning strategic marketing plan.

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